Growers, marketers, policymakers and economists gathered at the 2025 Subtrop Marketing Symposium in White River, Mpumalanga on 5 November to explore developments in trade policy, consumer trends, ...

Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The ...

GameStop may have come up with just the solution to stand out from the competition. The venerable video game store says it will accept anything for trade on Dec. 6 . Well, almost anything. Does it ...

Profitably scaling AI requires more than growth. Design monetization funnels, educate users and continuously adapt to balance ...

Macy's, Inc. is rated a Buy with shares modestly undervalued and a turnaround underway targeting upper-income shoppers. Read ...

The solution combines Data Axle's verified consumer and vehicle datasets with Tealium's real-time customer data platform. The ...

This perceived intimacy helps explain why consumers often trust influencers more than brands. Though the parasocial relationship isn’t mutual, it feels real. That emotional closeness cultivates trust, ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets ...

The Seattle Seahawks have surprised the experts this season. Safe to say coach Mike Macdonald's team is also confusing them. With every team jostling for position in advance of the Nov. 4 trade ...

Abstract: The global tourism industry is currently experiencing significant growth and has almost recovered to its pre-pandemic level. To restore tourist interest and visits, various methods are ...

Trade rumors have come back up surrounding Jakobi Meyers, and the Raiders have strategy on how they want to go about it. The Las Vegas Raiders are not having the best start to the season, and because ...

As always, the intellectual property (IP) landscape is changing and IP strategy is evolving with it. For years, patents were often considered the primary tool for protecting a company’s innovations.