Marketing cut a bigger slice of the budgetary pie at life sciences companies in 2023, a recent survey has found. After several COVID-inflected years that saw companies allotting smaller percentages of ...

Opinions expressed by Entrepreneur contributors are their own. There’s no doubt that trade marketing is one of the most logistically heavy functional groups of the marketing world. This fact typically ...

WHY IT RATES: McCarthy brings nearly a decade of experience in trade marketing for destinations, including key organizations in the South Pacific, making her a tremendous asset in terms of partnership ...

KOLKATA, India & SCOTTSDALE, Ariz.--(BUSINESS WIRE)--ITC Limited, one of India’s leading marketers in the fast-moving consumer good business, is transforming its supply chain. The company has invested ...

Growers, marketers, policymakers and economists gathered at the 2025 Subtrop Marketing Symposium in White River, Mpumalanga on 5 November to explore developments in trade policy, consumer trends, ...

Discover Q3 2025 earnings insights for Reeds, Inc.—from new leadership to margin improvements and growth strategy.

New Delhi: Sujata Appliances has appointed Vishal Gupta as Head, BTL and Trade Marketing for its Appliances Division. In his new role, Gupta will oversee below-the-line initiatives and trade marketing ...

Sujata Appliances has roped in Vishal Gupta to Head BTL & Trade Marketing for its appliances division. Gupta will lead BTL and trade marketing strategies for Sujata’s iconic mixer-grinder portfolio.