Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

You know that half the money you are spending on Internet advertising is wasted — you just aren’t sure which half. You’ve read about Web analytics and have played with the free tools that come from ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

Think of your online data like pieces of a jigsaw. All assembled, these make a crystal clear picture of you – your IP address, interests, name, and so on. Look at one or two pieces at a time though, ...

The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the key reasons why web analytics matters for businesses. At present, ...

Advertisers will be able to report on Google Analytics 4 behavioral data across web and app in Google Ad Manager Analytics reports. Google recently announced that web data reporting will be supported ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the major benefits of web analytics tools for business growth. At ...

Frank Belzer is the chief sales and marketing officer at Icon Park in Orlando and also serves on the board of the Grand Canyon Resort Corp. He was formerly a board member and advisor to Visit Florida ...