Episodic approaches and story over product are two of the key themes defining 2025’s Christmas advertising, as brands grapple ...

Direct Marketing MIX Inc. (7354.TO) Japan Nine Months Ended September 30 GROUP 2025 2024 Revenue Y17.02 bln Y15.72 bln Operating Profit Y1.67 bln Y1.18 bln Pretax Profit Y1.65 bln Y1.15 bln Net Profit ...

There is a better path for most SMBs, though. Consider working with a marketing partner that operates like an extension of ...

SitecoreAI is a composable SaaS platform featuring the company’s Agentic Studio toolset with ready-made AI agents that offer ...

As Skoda completed 25 years in India, Brand Director Ashish Gupta reflected on how marketing and consumer behaviour in the automobile sector has transformed ...

Ipsos MMA, a global leader in marketing measurement and unified commercial analytics, today announced it has been named a Leader in the 2025 Gartner Magic Quadrant for Marketing Mix Modeling Solutions ...

Planning a Ralph Lauren Christmas? Decorating trend calls for tartan, plaid tree, decor, gift wrap. What you need to know ...

Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of ...

Jubilant FoodWorks posts a “dream quarter” in Q2FY26, boosted by free delivery, rapid store expansion, in-app ads, and ...

Moving away from one main hero ad, Tesco’s Christmas campaign is made up of 11 episodes based on customers’ interpretations of Christmas.

Taking a holistic view across direct to consumer (DTC), marketplaces and retail media helps marketers allocate time, budget ...

Most cream biscuits don’t contain cream at all. The “crème” in your favourite snack is a mix of oil, sugar, and artificial ...