X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products ...

What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

Shifting language and framing from deficit (what people lack) to asset (what people possess) can alter perceptions and foster ...

Responsible marketing isn’t a buzzword. It’s a shift in mindset. It’s about aligning what we say with what we do, and ...

PRESSADVANTAGE – Blue Interactive Agency, a full-service digital marketing firm based in Fort Lauderdale, has introduced a ...

IAG has announced the appointment of Emily Roberts as chief customer and marketing officer commencing 24 November 2025.

Key Takeaways Traditional marketing alone cannot fill London orthodontic practices due to increased competition and Google’s ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A targeted marketing strategy will help you attract the right kinds of customers ...

Lululemon’s international growth and strategic edge make the stock a smart investment. Read more about recent earnings for ...

The Marketing + Media Alliance (MMA) is proud to announce the winners of the 2025 SMARTIES™ APAC Awards, honoring the most ...