The history of the Apple logo design is a masterclass in ruthless simplification and strategic branding. Each change was a calculated business move from the complex Newton crest to today's flat icon.

What Is the Difference Between Branding and Positioning? You're already losing if you think branding is your logo and positioning is your tagline. I've seen it a hundred times. A business hires a ...

The most significant mistake entrepreneurs make is judging their logo as art. It's not art; it's equipment. A good logo does a job. A bad one is a financial liability. Before you spend another penny ...

A bad logo isn't just ugly; it's a business liability. We're breaking down 10 famous logo failures, from The GAP to London 2012, to extract the crucial business lessons for entrepreneurs. This is what ...

Forget design-speak. This is a brutally honest look at the best sportswear logos and the real lessons you can apply to your business. We explain why Nike, Lululemon, and Patagonia succeed, and the ...

Check out this Ultimate Guide to Brand Metrics and Measurement Strategy: Turning Data into Insights - Follow the Inkbot Design blog today! The numbers don't lie. Data and metrics tell a story about ...

In this post, I'll share my favourite copywriting tips and strategies for writing hypnotic headlines, irresistible offers, compelling content, and more. Whether you're writing a sales page, email, ...

Most 'top 10 fonts' lists are rubbish. They focus on what's trendy, not what works. As a brand consultant, I've seen businesses triple their credibility just by changing their typeface. This is a ...

In this blog, we have shed some light on the meaning of isometric design, uncovered the drawbacks of flat design, and highlighted the advantages. Isometric design is a visual technique that represents ...

Check out this Ultimate Guide to Branding on a Budget: Maximising Impact without Breaking the Bank! - If they can do it, so can you! If you can't afford to hire a branding agency, this is the guide ...

As a design consultant, I'm tired of the "AI will replace designers" nonsense. The truth is far more practical and, for a business owner, far more dangerous if misunderstood. This guide gives you the ...

Think Modernism is just for dusty art books? Think again. It's the secret behind Apple's minimalism, Google's clarity, and every successful corporate identity you trust. We're going to show you how ...