This fresh collection of research from INSEAD faculty explores everything from the politics around leadership successions in Korean family businesses, to the real-world impact that bank exits can have ...

This is what we call the "rivalry reference effect". Consumers perceive rivalry-based messages as chapters in an ongoing narrative rather than isolated marketing claims.

After listening to what he had to say, I was committed.” Stories do that. They transmit values and help us build meaning. They are not simply about informing but about moving people*. And in doing so, ...

Consider the Takata airbag recalls that rocked the automobile industry and allegations of child slavery in chocolate supply chains. Supply chains have not only become more vulnerable to geopolitical ...

Tackling the invisible but growing problem of refrigerant emissions requires more proactive businesses in the ecosystem.

Affordable strategic business analyses and career consulting are now available to anyone with an internet connection. Loading the Elevenlabs Text to Speech AudioNative Player... For decades, ...

What if the true revolution of generative AI isn’t about AI at all – but about the industries it’s poised to remake? Loading the Elevenlabs Text to Speech AudioNative Player... Generative AI is ...

Flawed assumptions in business theory are pushing firms off course. Theory and education ought to encourage our students to creatively seek a “joint minimum” of costs and harm. This way, MBA can come ...

In early 2025, Chinese company DeepSeek released a new open-source LLM (large language model) that sent the tech world – and the stock market – into a frenzy. DeepSeek-R1 does not only perform on a ...

For the fifth year running, the Edelman Trust Barometer has identified business as the leading institution to address urgent issues in society. The 2025 survey – which captured the sentiments of ...

Seven recommendations for boards to recalibrate their strategies and skill sets. The old assumption that the past informs the future no longer holds true in an era marked by unparalleled speed and ...

An INSEAD survey offers insights on who will benefit from AI, how attitudes differ in Europe, America and Asia, and when the AGI future will arrive. With its potential to transform life as we know it, ...