October’s HubSpot releases are packed with subtle but meaningful improvements and features that remove steps, simplify collaboration and make your data a little cleaner. You’ll notice improved record ...

We’ve updated our story on bulk email restrictions to include news of that Google will crack down on non-compliant emails senders ahead of the 2025 holiday season. Get an AI-generated audio overview ...

The November edition of the MarTech Conference zeroed in on one unifying theme: how AI-driven agents and orchestration are redefining marketing’s role, operations and impact. Over six panel ...

This anxious refrain — “What are my competitors doing with AI? Are we using AI as well as them?” — has become one of the most frequent client inquiries we hear, signaling a fundamental shift in how ...

Salesforce has acquired Israeli startup Doti AI, betting big on enterprise search tech that’s barely out of stealth mode. For marketers, it’s a sign that AI’s next frontier is making internal ...

The IAB Tech Lab has released the Agentic RTB Framework (ARTF) v1.0 for public comment, introducing a new technical specification designed to accelerate and streamline real-time bidding in digital ...

MarTech is your source for digital asset management (DAM) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to ...

At the November MarTech Conference, Sara Owens, SVP, analytics and data science at ARS X Machina convened a pragmatic panel on AI-powered performance with Anthony Tedesco, global search and ...

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Personalization, Larsen explained, isn’t about filling in name fields or referencing a past purchase — it’s about communicating value in a way that resonates with a specific role or audience. At ...

To get the most out of generative AI, you must remember one thing: It behaves like an overly enthusiastic, well-meaning intern with a desperate need to please. It acts fast and assumes it understands ...

The energy at this year’s INBOUND conference was electric, with one topic dominating the hallways, keynotes and coffee chats — artificial intelligence. Everyone was talking about AI, buying AI and ...