As Japan’s matcha growers seek official recognition, they join a long lineage of producers whose names — such as Champagne, Harris Tweed, Parmigiano Reggiano — are protected by law. In Japan, the ...

Nike has sealed multi-year deals with Syre and Loop to scale textile-to-textile recycled polyester, while Dr. Martens and Gen Phoenix extend their fourth season with the Solar Flare collection made ...

All products featured on Ethos have been independently selected by our editorial team. When you buy something through our links, Ethos may earn an affiliate commission. These 2025 holiday advent ...

Nike’s new Mind 001 and 002 shoes fuse neuroscience with design, using tactile foam nodes to stimulate focus and sensory awareness. Experts weigh in on whether the science behind the sensation holds ...

Taylor Swift’s Kansas City Chiefs Ganni dress hints at fashion’s next material era as biotech and textile recycling innovations race to replace unsustainable materials. Taylor Swift made her first ...

Red-light therapy is stepping into dental care, with dentists and researchers exploring its potential to calm inflammation, accelerate healing, and strengthen gum tissue. Red-light therapy has moved ...

As COP30 unfolds in Brazil’s Amazon region, fashion faces the European Union’s deforestation law, tying luxury leather to traceability, transparency, and a new definition of accountability. The next ...

All products featured on Ethos have been independently selected by our editorial team. When you buy something through our links, Ethos may earn an affiliate commission. Sicily is one of Italy’s most ...

All products featured on Ethos have been independently selected by our editorial team. When you buy something through our links, Ethos may earn an affiliate commission. Amber-forward clean fragrances ...

From Sabrina Carpenter’s vintage pop-up to Haley Wollens’ The RealReal sale and Diane von Furstenberg’s archive relaunch, celebrities are redefining resale as fashion’s new luxury frontier. When fans ...

In Ghana and Burkina Faso, regenerative shea farming is reshaping luxury beauty through women-led cooperatives. Rooted in the red earth of West Africa, the shea tree has become an unlikely cornerstone ...

Jeff Bridges invoked The Dude on Jimmy Kimmel Live! while unveiling his new Cozy Earth collaboration — a bamboo “Muu” for men who prefer artful ease over the tangle of getting dressed. On a recent ...