It’s awards season once again, and the race is officially back on as toymakers, game developers, designers, licensors, ...

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The Official Trade Publication for the North American Toy Industry celebrates the 2026 Toy of the Year (TOTY) Awards ...

The upcoming Baby Einstein plush assortment will be available directly to consumers at mass and specialty retailers. Teddy ...

Haribo is launching Haribo Happy World, a new immersive attraction developed in collaboration with Ground Control ...

After a year on the road, the Hot Wheels Legends Tour crowned a rally-inspired FIAT 126P as the Global Champion.

MGA Entertainment and the Sloomoo Institute are collaborating to launch The Slime Life Café, featuring Slime Life-inspired ...

After its record-breaking preorder launch last year, Robosen’s full-size Megatron robot is rising up for a toy aisle takeover ...