Danny Go! is partnering with Just Play to launch a toy line that’s all about music, movement, and making new playtime ...

Mattel brings adrenaline-fueled fun to gaming with the UNO Elite Formula 1 Core Edition, available as a starter pack and a ...

Nearly 30 years since the Beanie Babies Boom, Ty Inc. has another hit on its hands with the patented Beanie Bouncers. Ty ...

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It’s awards season once again, and the race is officially back on as toymakers, game developers, designers, licensors, ...

The Official Trade Publication for the North American Toy Industry celebrates the 2026 Toy of the Year (TOTY) Awards ...

The upcoming Baby Einstein plush assortment will be available directly to consumers at mass and specialty retailers. Teddy ...

After a year on the road, the Hot Wheels Legends Tour crowned a rally-inspired FIAT 126P as the Global Champion.

Haribo is launching Haribo Happy World, a new immersive attraction developed in collaboration with Ground Control ...

MGA Entertainment and the Sloomoo Institute are collaborating to launch The Slime Life Café, featuring Slime Life-inspired ...

After its record-breaking preorder launch last year, Robosen’s full-size Megatron robot is rising up for a toy aisle takeover ...

From new twists on classics to trend-driven collectibles, 2026 is packed with toys that blend nostalgia, innovation, and playful design. With the LA Fall Toy Previews underway, here’s a first look at ...