Yannick Bolloré has called his French holdco “one of the most acquisitive groups in the industry,” but downplayed speculation ...

Sony is bringing Labubu to the big screen, according to a report by The Hollywood Reporter. The film studio has sealed a deal ...

Its latest campaign tests whether calibrated humour and creator-led candour can shift India’s long-standing silence around ...

The future of storytelling, branding, and consumer trust depends not on machines that think faster, but on those that act ...

The year-end dividend is “undetermined” as the company braces for a heavy fourth quarter, when it will book the bulk of its ...

The crux of the story is the role played by WhatsApp’s Voice and Video Notes in helping overcome those and making a union ...

AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the ...

The digital film highlights Calista’s stain-resistant technology and its role in stress relief.

Gap has launched its holiday campaign, ‘Give Your Gift,’ building on the momentum of last season. The initiative celebrates ...

Farmley has released a new brand film featuring Bandish Bandits actors Ritwik Bhowmik and Shreya Chaudhry in a light-hearted ‘jugalbandi’ centred around its Date Bites range. The video blends humour ...

Marketing technology was supposed to make marketing measurable. However, fractured stacks and poorly developed use cases defeat the very purpose it was acquired for. In a new paper called Rewiring ...

Swiss Beauty, one of India’s fastest-growing beauty brands, has launched its new campaign ‘We Got You, Girl!’ to mark the wedding season. Featuring actor and brand ambassador Taapsee Pannu, the ...