Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned ...

Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers ...

Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand ...

Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority ...