Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned ...

Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers ...

Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.

Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand ...

True Religion CMO Kristen D’Arcy discusses the brand’s holiday campaign and the power of upper funnel marketing.

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority ...

Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to ...

If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of ...

Saucony launched the global brand campaign “Run As One” earlier this year with a 360 digital campaign, activations with run clubs, retail partnerships, athlete and creator collabs, and OOH advertising ...

In that vein, Shutterfly has expanded the number of collaborations it has this holiday season to two, including an exclusive card and ornament line with influencer brand “Chris Loves Julia.” It also ...

Things are changing for B2B marketers. They can feel it. Their current inbound marketing campaigns aren’t pulling the same volume or quality MQLs they used to. Why not? What’s changed? It comes down ...