Customer advisory boards can transform B2B account-based marketing by improving customer insights, aligning Sales and ...

AI tools like OpenAI's Sora and Meta's Vibes are redefining video marketing. AI tools can enhance real, human-led ...

Marketing Management - Knowledge workers say email and and chat/messaging are the tools that lead to the most friction and ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Artificial intelligence is transforming marketing operations, team structures, and required skills. Learn how to build an ...

Marketing Management - Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including ...

Discover how AI is transforming account-based marketing by enhancing precision, speeding execution, and redefining the ...

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the current state of social media ...

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed like a potential boon—filtering out the ...

Artificial Intelligence - Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially ...