New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

From consistent storytelling to subverting your own festive traditions, many brands are betting on a returning creative idea ...

Eight companies are being investigated by the Competition and Markets Authority for their use of fees and misleading ...

By failing to show progressive portrayals of young men that resonate, brands risk alienating an entire audience and leaving ...

Adam Zavalis, vice-president of marketing at Asda, is leaving the business at the end of this week to “pursue new ...

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...

Consumers also demand consistency in where prices are applied. Almost four in five (78%) expect in-store and online prices to ...

We arm you with all the numbers you need to tackle the week ahead.

All the latest news, opinion and analysis on changes in consumer behaviour and market trends.

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

Everything you need to know to help you build, manage and lead your marketing team, from structures to team building and workplace culture.