The interim appointments follow the departure earlier this week of Asda’s vice-president of marketing Adam Zavalis.

New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

From consistent storytelling to subverting your own festive traditions, many brands are betting on a returning creative idea ...

All the latest news, opinion and analysis on changes in consumer behaviour and market trends.

The latest thinking on marketing leadership, including the role of the CMO, interviews with senior marketers and opinions from our expert columnists. In the latest episode, we dive into what makes ...

In the latest episode, we dive into what makes good leadership and how HSBC is positioning marketing with its chief customer officer Becky Moffat.

Customer experience is key for marketers. Here’s everything you need on customer experience management, the customer journey and engagement strategy.

Eight companies are being investigated by the Competition and Markets Authority for their use of fees and misleading ...

All the latest news, analysis and opinion on retail marketing.

We arm you with all the numbers you need to tackle the week ahead.

Consumers also demand consistency in where prices are applied. Almost four in five (78%) expect in-store and online prices to ...

By failing to show progressive portrayals of young men that resonate, brands risk alienating an entire audience and leaving ...