The lawn-care giant uses a Turkey Bowl stunt to stretch demand past its spring peak -- and stay top-of-mind in November.

IPG has restructured one of its big Hollywood PR agencies—R&CPMK-- as part of a streamlining effort at the holding company. A ...

Where are legacy TV station owners headed in terms of media business growth beyond driving down costs, amping up ad revenues ...

Microsoft Advertising has expanded Copilot capabilities with image animation for video creation and performance comparison ...

While broadcast looks to make big gains overall, sports programming viewing dropped 6.4% on over-the-air TV networks from ...

The social-media spot highlights his friendly rivalry with brother Payton and the family dynamics behind this decision. The ...

"Shop With Me" stars Instagram influencer Steffy. Her social content, watched by 1.2 million followers, promotes Famous ...

Truth Is Whatever Power Says It Is Orwell saw the danger before we had the tools to make it real. He wrote: "The Party told you to reject the evidence of your eyes and ears. It was their final, most ...

She replaces Rachel Rudd, who served as editor since September 2024, and will now become JRN’s chief reporter, according to Trey Stafford, president and general manager of Jonesboro Media Group, who ...

When I first heard about ATSC 3.0's promise to revolutionize broadcasting, I brushed it off. Another rebrand of the same old ...

After a career spent using Nielsen data to pitch clients on behalf of big media sales organizations, Peter Naylor will be ...

A study commissioned by TVB says 38% of respondents now turn off the TV set speaker, listening to content via headphones or ...