A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and brands.

Prawdziwi odbiorcy. Prawdziwe dane. Prawdziwe decyzje. Kompleksowe dane i pomiary Nielsena napędzają przyszłość mediów.

Here are some more key findings, and the full report is available to download here.

Consider Singles’ Day. Born in the 1990s as a playful anti-Valentine’s Day among Chinese college students, it’s now a $150 ...

Gracenote, the content data business unit of Nielsen, has released a wealth of new findings on global consumer attitudes and ...

With 16 million veterans in the U.S., advertisers should consider the unique buying habits of this audience in veteran ...

Gotowy na maksymalizację ROI? Zbuduj swoją strategię mediową na rok 2026 dzięki analizie reklam. Planowanie zakupu mediów na ...

The Issuer intends to use the proceeds from the offering together with cash on hand to refinance a portion of its secured ...

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Echte Zielgruppen. Echte Daten. Echte Entscheidungen. Die umfassenden Daten und Messungen von Nielsen sind die Grundlage für die Zukunft der Medien.

Audiencias reales. Datos reales. Decisiones reales. Los datos y mediciones exhaustivos de Nielsen impulsan el futuro de los medios de comunicación.

The advertising landscape is evolving at an extraordinary pace as media proliferation and technology advances create new ways of connecting with consumers. We watch videos on phones, stream music on ...