The mandate includes data-driven targeting, audience segmentation and creative-led performance strategies aimed at ...

It announced partnerships with IICT and AIIMS to introduce new AI-powered creative tools and expand access to credible ...

The refreshed identity features a new logo, updated packaging and a revamped digital presence, incorporating the feedback it ...

Achin Talwar of Criteo discusses the extension of the 2025 festive season into October, use of full-funnel retail media ...

After three years at the agency, Lubar will become CEO at Fundamentalco, a New York-based independent brand consultancy ...

The agency will handle campaign planning, media buying and creative work nationwide, and has been named the Agency on Record ...

Additionally, new transparency features will display information on user profiles to make it easier to identify troll ...

One campaign recorded a +106% increase in APM, which corresponded with a 9% rise in purchase intent, as validated by Kantar’s ...

In this article Anjali Tolani of Tamarind Global explains why every Indian wedding is a masterclass in emotional brand ...

With this appointment, the agency aims to strengthen its strategy function and deepen its focus on innovative approaches ...

CEO Yannick Bolloré told employees in a memo that the agency has not held any discussions with WPP about a potential ...

A new wave of radically transparent brands built empires by promising to show consumers everything. But as they scale, ...