From the visceral rage of the blockbuster to the ‘commercial miss’ of advertising’s outdated tropes, Indian manhood is ...

A federal judge ruled that Meta did not illegally suppress competition through its past acquisitions, effectively closing one ...

Working as the only man on my team taught me more about masculinity than a lifetime of "man up" messaging ever could. Turns ...

Both studies highlight trust as a decisive factor. Gen Z buyers favour traditional e-commerce for secure payments and reliable delivery, while the cart abandonment report cites concerns around ...

Cogncy Worldwide aims to help organisations improve how content is created, optimised and distributed by combining technology with communication strategy.

The mandate includes data-driven targeting, audience segmentation and creative-led performance strategies aimed at ...

One campaign recorded a +106% increase in APM, which corresponded with a 9% rise in purchase intent, as validated by Kantar’s ...

The refreshed identity features a new logo, updated packaging and a revamped digital presence, incorporating the feedback it ...

Achin Talwar of Criteo discusses the extension of the 2025 festive season into October, use of full-funnel retail media ...

With this appointment, the agency aims to strengthen its strategy function and deepen its focus on innovative approaches ...

After three years at the agency, Lubar will become CEO at Fundamentalco, a New York-based independent brand consultancy ...

It announced partnerships with IICT and AIIMS to introduce new AI-powered creative tools and expand access to credible ...