E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...

The company is run by the husband of Noem’s chief DHS spokesperson and has personal and business ties to Noem and her aides.

You can integrate email marketing into SEO strategies by driving email sign-ups via web pages, using email as a keyword ...

Nick Offerman, who stars in a new Carnival Cruise Line campaign, talks enjoying the ship's "playground," his favorite ...

Noem has hailed the more than $200 million, taxpayer-funded ad campaign as a crucial tool to stem illegal immigration. Her ...

Few brands in beauty innovation move with the clarity and courage of e.l.f. Beauty. Under chief brand officer Laurie Lam's ...

Each failure offers lessons for marketing leaders navigating an increasingly complex digital ecosystem where every campaign ...

Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to ...

Nextoor is rolling out a bunch of new ad capabilities, including campaign optimization, contextual weather targeting and ...

Rutgers Business School's annual marketing summit has become a premier thought leadership event that attracts industry ...

Leaders from SeeMe Index and Getty Images explore AI in marketing and ethics during the AI Deciphered conference.

Houston artist Lizzo is being sued over a sample she used for a song circulated in viral video parodying American Eagle’s ...