Microsoft Advertising underwent significant restructuring in March 2024 and is now part of a new division called Microsoft AI, marking a pivotal integration of AI across all company operations, not ...

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

In marketing, tapping into consumer emotions isn't simply a feel-good practice—it drives sales. Emotional marketing forges a potent connection between a brand and its audience, translating into ...

Skip the generic pitch — local stories and community vibes hit harder. Big brands win when they think small — personalized, neighborhood-level campaigns drive real engagement. Trust matters: Show your ...

This article is published by AllBusiness.com, a partner of TIME. Advertising has the power to shape culture, influence behavior, and create unforgettable moments. Over the years, some ad campaigns ...

As interest and investment in generative artificial intelligence (AI) surges, marketers are rushing to test how the technology can be a part of their advertising campaigns. Some companies, including ...

E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...

LOS ANGELES, March 24, 2025 /PRNewswire/ -- Causal, a leading programmatic solutions provider, is thrilled to announce it has been awarded two prestigious Reed Awards from Campaigns & Elections (C&E) ...