The shift to less-is-more marketing isn’t about doing less work. It’s about doing more of what really matters.

The efficiency and, ultimately, success of B2B and B2C methods and platforms directly depend on employees' competence and ...

With a renewed focus on finding the right solution, brand remains a key factor as the lines between B2B and B2C begin to blur ...

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the ...

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

In 2024, almost half of Europeans explored Generative AI tools, and by 2025, close to 70% of German enterprises integrated them into workflows. Despite momentum, concerns about misinformation and data ...

Business-to-business (B2B) pros market to businesses; their business-to-consumer (B2C) counterparts market to customers. It’s a distinction that feels as old as the industry and sounds almost ...

I’ve been reading some recent commentary comparing B2B (business-to-business) and B2C (business-to-consumer) marketing – the similarities, the differences and the size of the gap in between. It is ...

Adobe is one B2B brand that has successfully created a content strategy focusing on much more than its own product lines. Want more success in B2B marketing? Start thinking like a B2C marketer. Far ...

You might assume that, after 100 years, the marketing industry would have a cogent answer to the question in the headline, but you’d be wrong. Instead, we have two separate ideological factions that ...