B2B or not B2B – that shouldn’t be a question. B2B marketing is booming but AI and changing buyer behavior is leaving ...

With a renewed focus on finding the right solution, brand remains a key factor as the lines between B2B and B2C begin to blur ...

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

B2B buyers aren’t acting the way they used to, so neither should your marketing. Using insights from the first global B2B ...

Independent B2B marketing consultancy IMA, has appointed Jacinta Cali as Digital Director, adding significant firepower to ...

Independent marketing consultancy IMA B2B has appointed Jacinta Cali as digital director. Cali will lead the integration of ...

Some experts said that technology helped smaller institutions compete with larger incumbents by automating compliance and ...

Around 30 staff have been laid off at Raconteur, with sources claiming cuts have been made since its acquisition by ...

Pagaya's B2B asset-platform model scales demand, reduces cyclicality, and avoids direct lending risk. Read why PGY stock is a ...

We have been using Expedia’s backend technology, which generally only accommodation providers use to upload their hotel rooms onto Expedia’s websites. We have witnessed the key improvements they have ...

Kapittx's AI-native platform reduces DSO by 20-35 days, transforming receivables management for improved cash flow and ...

French telco Eurofiber says cybercriminals swiped company data during an attack last week that also affected some internal systems. The B2B wholesale telco confirmed that only its French business was ...