According to Forrester’s State of B2B Events 2025 report, 68% of global marketing leaders say their event budgets are flat or declining for a second straight year. But 67% say that maximizing the ...

Events are uniquely placed to reach specific audiences in an available mindset, so tailor your approach accordingly. Is it a third party or partner-led event, or an experience that you own completely?

With the global games industry looking forward to the next PG Connects, taking place in London on January 19th and 20th 2026, ...

The report also notes that 95% of B2B marketers view in-person events as one of the most effective tactics for generating ...

The shift to less-is-more marketing isn’t about doing less work. It’s about doing more of what really matters.

PR does three things that most B2B companies dramatically undervalue, especially now in the age of AI: • First, it builds ...

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

SHOP is ETOA’s new B2B event dedicated to helping destinations, suppliers, and operators grow business beyond the high season. As many places reach capacity during peak months, SHOP brings together ...

At conferences like Pocket Gamer Connects, you are surrounded by people who do what you do, which inherently drives focused ...

Samsung is set to skip exhibiting on the the CES 2026 show floor for the first time, while Harman International, owner of JBL ...

Two public exhibition organizers, Informa and RELX, recently released trading updates. Both are reporting positive ...

China Travel Online (CBISN) and Taiba Investments sign MOU during WTM London to launch the China MICE Summit (CMS) in Riyadh ...