From ABM to ZTP, B2B marketers have turned industry shorthand into a second language. Whether you’re navigating martech ...

Anyone with their finger on the pulse of technology will not have failed to notice the explosion in the growth of mobile apps in recent years. But how does this translate in the world of B2B? Well, ...

Describe a grand vision of doing business with thousands of suppliers over the Web, and you'll be shown the door. Show potential customers that they can cut costs immediately with software that can be ...

Key insights for B2B marketing, sales, & product leaders in 2026: AI risks, content shifts, influencer budgets, and ...

In June 2025, the Data (Use and Access) Act received Royal Assent, marking a pivotal moment for B2B marketers navigating an increasingly complex data environment. This legislation goes beyond mere ...

Sachin Sharma, Head of LinkedIn Marketing Solutions India, shares how India’s B2B marketing landscape is shifting toward ...

Discover how AI is transforming account-based marketing by enhancing precision, speeding execution, and redefining the ...

Resonance today announced the launch of GEO Search, a free tool that allows B2B brands to see exactly what generative AI models say about them during the buying process and what drives visibility.

Microsoft's new deliverability requirement will have an outsized effect on B2B marketers, with other additional recommendations also likely to impact them more than their B2C counterparts. Let's break ...

Modern infrastructure, smarter and embedded B2B payment solutions, regulation sandboxes, telecom collaborations: Deepak Gusain assesses key trends driving smarter payments in the emerging markets ...