Over half of B2B online shoppers use loyalty programs, optimizing benefits both for the company and employees. Fifty-six percent of global businesses are members of loyalty programs, according to the ...

AI is key to enabling Alibaba.com, the world's largest global online B2B marketplace and a division of Chinese tech giant ...

The setting of The Office, where B2B retailers use a squadron of sales reps to reach business owners, will become increasingly rare in the future. Though the change has come slowly, more and more ...

Back in 2021, Deloitte announced that CX entered the B2B battlefield. Since then, hardly a single business has denied that customer experience is crucial to B2B digital commerce. Moreover, most of ...

The B2B marketing platform Octane11, the first company incubated by MathCapital, a venture fund backed by MediaMath CEO Joe Zawadzki and ad tech vet Eric Franchi, launched on Thursday. Dan Rosenberg, ...

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their ...

From that day on Aug. 11, 1994, when Dan Kohn sold a CD of Sting's "Ten Summoner’s Tales" for $12.48 plus shipping through his website NetMarket, e-commerce has been a part of consumer's lives. In ...

As business-to-business (B2B) e-commerce accelerates, the distinction between business-to-consumer (B2C) and B2B retailers has been blurring. Wearing both consumer and business buyer hats, a B2B ...

CHICAGO--(BUSINESS WIRE)--GroupBy, a SaaS-based eCommerce product discovery technology leader, announces that CEO Roland Gossage will speak at B2B Online 2022. The session, “AI Has Arrived: Driving ...

Like every other industry on the planet, the Internet is changing the way B2B retailers reach potential customers and increase revenue. Here are some insights that can help you hone your strategies.

Conventional wisdom says that most B2B products will be sold across the web. For anything that's a commodity, customer will simply get online, compare prices, and order what they want. Sales reps are ...

As a B2B marketer, you might find it hard to prioritize. With so many marketing channels, so many content formats to choose from, and constant changes in the field, it’s easy to get overwhelmed. If ...