According to Forrester’s State of B2B Events 2025 report, 68% of global marketing leaders say their event budgets are flat or ...

Independent marketing consultancy IMA B2B has appointed Jacinta Cali as digital director. Cali will lead the integration of ...

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

PR does three things that most B2B companies dramatically undervalue, especially now in the age of AI: • First, it builds ...

Independent B2B marketing consultancy IMA, has appointed Jacinta Cali as Digital Director, adding significant firepower to ...

In today’s competitive B2B world, traditional marketing tactics often fall short when it comes to targeting high-value ...

From ABM to ZTP, B2B marketers have turned industry shorthand into a second language. Whether you’re navigating martech ...

Four out of five B2B marketers feel that pressure to deliver results is higher than it was just two to three years ago.

Every new car is a marvel of coordination, even before it reaches the end of the assembly line. Thousands of ...

At launch, Beauty Rep is partnering with a curated group of leading aesthetic brands. Early adopters include Babor, Linder Health, AlumierMD, Dermaesthetics Beverly Hills, Avea Life, CielementsMD, ...

ON24 (NYSE: ONTF), the leading customer engagement platform for B2B sales and marketing, today announced the issuance of U.S.