According to Forrester’s State of B2B Events 2025 report, 68% of global marketing leaders say their event budgets are flat or ...

If you're curious on AI's impact on B2B buying journeys and website experiences, check out our summary on a roundtable we did ...

According to a recent Gartner report (August 2025), by 2030, over 75% of B2B buyers will prefer sales experiences that ...

Independent marketing consultancy IMA B2B has appointed Jacinta Cali as digital director. Cali will lead the integration of ...

Samsung Australia has made several key leadership appointments within its Integrated B2B division, marking the next stage of ...

B2B e-commerce has grown considerably. In 2021, online sales through B2B e-commerce sites, login portals, and marketplaces increased 17.8% to $1.63 trillion, from $1.39 trillion in 2020. E-commerce ...

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

The report also notes that 95% of B2B marketers view in-person events as one of the most effective tactics for generating ...

PR does three things that most B2B companies dramatically undervalue, especially now in the age of AI: • First, it builds ...

Independent B2B marketing consultancy IMA, has appointed Jacinta Cali as Digital Director, adding significant firepower to ...

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

In today’s competitive B2B world, traditional marketing tactics often fall short when it comes to targeting high-value ...