According to Forrester’s State of B2B Events 2025 report, 68% of global marketing leaders say their event budgets are flat or ...

B2B buyers aren’t acting the way they used to, so neither should your marketing. Using insights from the first global B2B ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns ...

PR does three things that most B2B companies dramatically undervalue, especially now in the age of AI: • First, it builds ...

Challenges in B2B SaaS marketing include market saturation, increasing competition, and changing customer expectations. Now, buyers expect personalization, smooth onboarding, and demonstrable value.

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing sat down with Sarah Roberts, Group CMO, Boldyn Networks to discuss her rebranding strategy over the ...

In a B2B industry where marketers struggle with low-intent contact and outdated lead delivery while relying on third-party ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

We find ourselves in unpredictable times, and for B2B marketers, this presents a significant challenge. Until recently, B2B was enjoying a long period of relative stability, coupled with the kind of ...

With the global games industry looking forward to the next PG Connects, taking place in London on January 19th and 20th 2026, ...

After several uneven years, Expedia Group showed in its third quarter results that it is regaining its stride.

Independent marketing consultancy IMA B2B has appointed Jacinta Cali as digital director. Cali will lead the integration of ...