Marketing is the business discipline concerned with developing brands, informing the public about products and services, convincing consumers to buy specific products, facilitating transactions and ...

Just about every business starts with a basic concept—an idea of the type of product or service it wants to provide to customers. But what ultimately separates successful businesses from those that ...

It was late 2007. Raahul Khadaliya was studying Accessory Design at NIFT, Bangalore. On one of his excursions to an old market near Avenue Road, he saw something in a small gully that was imprinted in ...