No matter what type of business you're researching, launching or operating, the basic dimensions of your marketing plan will be the same. You'll focus on the "Four Ps," or product, price, place and ...

An important facet of any business plan is the marketing plan. The process of marketing includes finding, understanding and meeting the needs of the customer, as well as building the public awareness ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Let me be blunt: Between “planning” and “marketing,” companies waste thousands of dollars and hours each year for things that may not happen. I daresay that if a single business simply concentrated on ...

What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your marketing. That applies even ...

When your business was just starting out, you probably put a basic marketing plan in place. For most small businesses, this means setting up social media accounts, defining their ideal customer and ...

10-11:45 a.m.: Applying the 4 P's to your B: Creating a Book Marketing Plan with Jodie Toohey In this workshop, participants will learn how to create a basic marketing plan so they can take focused ...