This chart shows the share of respondents in selected countries who say they are excited about using Augmented & Virtual Reality while shopping online (in percent).

The virtual reality (VR) market is projected to expand from US$ 43.58 billion in 2024 to approximately US$ 382.87 billion by ...

Here's how AI can help uplift your experiential branding game and connect with customers on a deeper level to foster brand ...

AURORA, Colo. – Police departments across the country are turning to virtual reality training to help officers make split-second decisions in difficult, and sometimes dangerous, situations. The goal ...

The conflict between the brain's expectation of Earth's gravity and the reality of no gravity causes space motion sickness.

Marvel's Deadpool VR is the latest Meta Quest 3 exclusive to hit our VR headsets, and it's exactly what fans of the anti-hero ...

3D digital avatars are changing the equation. With real-time animation tools and AI modeling, brands can create content that ...

Virtual DP has never been this good. While almost all superheroes are inherently ripe for virtual reality experiences, few ...

Are Virtual Goods/Services Similar To Real-World Goods/Services Under The PRC Law? Protecting trademarks in the Metaverse under PRC law. This article explores whether virtual goods are "similar" to ...

Physicist Richard Feynman invented them to describe the interactions between real particles. This article was originally published at The Conversation. The publication contributed the article to Space ...

Philly's Old City Media uses experiential marketing to fight retail theft & apathy! Boost your brand experience with ...

Physician assistant students at Valparaiso University are getting to learn the human body with the help of mixed virtual ...