B2B selling is complex, requiring companies to connect with multiple parties provided by targeted sales leads, and to clearly showcase their value.

I'm down to the last chapter of The Commonwealth of Self Interest: Customer Engagement, Business Benefit and then have some editing to do. But I want to make sure that you keep getting some good ...

Customer relationship management (CRM) software can make a huge difference to your business. It helps you to bring in more customers, create authentic connections, manage clients at every stage, and ...

Legendary engineer and management consultant W. Edwards Deming once said, “A bad system will beat a good person every time.” This truism can easily be applied to the world of sales. Even the best rep ...

PRESSADVANTAGE – Rocket CRM has announced the implementation of an enhanced Landing Pages feature, developed to support structured digital campaign management and data-driven customer acquisition. The ...

We looked at social customer relationship management (CRM) from a high-level conceptual view in “Interactions with Transactions: Understanding Social CRM.” Now let’s walk through a potential social ...

Firstly, you need to think carefully about which areas of your CRM system need to be automated. This step can be aided by discussing the matter with colleagues. “When first implementing a CRM ...

A sales process can be defined as a systematic, repeatable sequence of actions that drive customer interactions and, ideally, optimize both sales execution and expected business outcomes. CRM is the ...

It was early May 2019. D-Day for our customer relationship management software (CRM) implementation was fast approaching. After months of researching, planning and training, we were about to flip the ...