B2B selling is complex, requiring companies to connect with multiple parties provided by targeted sales leads, and to clearly showcase their value.

If there is one thing all sales people can agree upon, it's that most companies have a poor CRM process. Fortunately, most of these challenges can be corrected by the sales managers, so I've decided ...

I'm down to the last chapter of The Commonwealth of Self Interest: Customer Engagement, Business Benefit and then have some editing to do. But I want to make sure that you keep getting some good ...

Legendary engineer and management consultant W. Edwards Deming once said, “A bad system will beat a good person every time.” This truism can easily be applied to the world of sales. Even the best rep ...

Customer relationship management (CRM) software can make a huge difference to your business. It helps you to bring in more customers, create authentic connections, manage clients at every stage, and ...

Firstly, you need to think carefully about which areas of your CRM system need to be automated. This step can be aided by discussing the matter with colleagues. “When first implementing a CRM ...

We looked at social customer relationship management (CRM) from a high-level conceptual view in “Interactions with Transactions: Understanding Social CRM.” Now let’s walk through a potential social ...

If you are a mid-to-large-size company, using a customer relationship management (CRM) system is critical. Getting your salespeople to adapt to using the CRM in the appropriate way so that management ...

CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track ...

PRESSADVANTAGE – Rocket CRM has announced the implementation of an enhanced Landing Pages feature, developed to support ...