Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce.

Google has clearly documented how it tracks link clicks, impressions and positions for AI Overviews in this help document.

Google may have escaped major penalties in a landmark search monopoly ruling, but will the search giant survive the rise of LLMs and changing user behavior?

I recently made the switch from Google Chrome to Safari on my MacBook. I ran out of storage and saw a TikTok video that said ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is not killing off ...