Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.

Effective pricing can make or break a business. Selling a well-established product at a similar price to competitors is an option for small retailers who want to draw customers to their businesses.

This course is compulsory on the MSc in Management and Strategy. This course is not available as an outside option to students on other programmes. The aim of this course is to build on and integrate ...