In today’s data-driven economy, reliability is the true differentiator. It’s no longer enough to deliver data; we must ...

Data quality testing platform Soda Data NV today announced the launch of SodaGPT, a data management platform that uses generative artificial intelligence to help users define data quality expectations ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Data quality in the modern economy, where data-driving action is critical to business ...

Companies traditionally place data management tasks with the Information Technology department. After all, IT "owns" the systems that accumulate, transfer and store information. Any activity related ...

If artificial intelligence (AI) was a car, data would be the fuel. But what if there was no way to ensure that fuel wasn’t full of waste? How would this fuel be filtered, and how would that ...

On Tuesday, the 20th of March, at Advertising Week Europe, Lotame will be hosting a panel discussion on the topic of data quality. The panel, titled, 'The elephant in the room: why data quality should ...

Marketers suffer from a variety of negative consequences stemming from poor-quality data that collectively drains marketing resources and limits effectiveness. Wasted media spend is the most ...

An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industry’s sharpest minds are ...