One of the golden rules of logo design is that a logomark or wordmark should be memorable. But just how memorable can a logo be? Studies have tried to find out, often with quite amusing results. One ...

BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...

A logo is a visual symbol of a company or brand by which they can be unmistakably identified. Sometimes it is also called a brand name. Logo design and creation is an important stage in brand ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world that seems to get flipped upside down about once a week, permanence is a rare ...