Marketing and publishing experts share tips on how to 'fatten up' your content marketing tools with ebooks, as well as offer best practices and advice on how to get the most ROI from your efforts.

The payback of a well-designed, well-packaged, and strategically distributed eBook can be huge for your brand. Make sure you have the tools to maximize its potential to help convert visitors into ...

In a move that infuriated many its marketing associates earlier this year, Amazon removed the Kindle from its marketing affiliate program. That means that affiliates who are driving eBook traffic to ...

Marketers and advertisers today are busier than ever before. From managing large scale projects to handling simple daily operations, there’s a lot to handle. Enter “inbound marketing”. The use of ...

Different content formats are most effective for different phases of the conversion funnel, and best-in-class marketers know how to offer the best content marketing experiences to the right audience ...

Opinions expressed by Entrepreneur contributors are their own. The startup landscape is constantly evolving, and to stay competitive, entrepreneurs, investors, marketers and business leaders must stay ...

A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing ...

Almost every real estate purchase begins online. But the journey from browsing to buying is long, difficult, and emotional. Content is your key to staying at the top of potential clients’ minds as ...

What problem does your software solve? Who has the problem, and where do they look for solutions? You need to know your audience to put your SaaS brand in front of them in the right place and at the ...