Global advertising expenditure is on track to grow by 10.7% in 2024, reaching an unprecedented $1.08 trillion, according to the latest report from WARC. This growth represents the strongest rate in ...

Media inflation is expected to drive a 4.6% increase in global adspend in 2024 to $752.8 billion, according to Dentsu’s December Global Ad Spend Forecast. Digital is forecast to represent 58.8% of the ...

As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, ...

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

Nomad eSIM, the leading global eSIM provider, today announced a significant expansion of its sports marketing presence with ...

Havas is reportedly in preliminary talks with WPP over a potential strategic arrangement, according to media reports.

WPP is a multinational advertising and public relations company offering marketing and branding services worldwide. The company's share price and growth trajectory has been materially impacted by the ...

He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting multiscreen TV landscape NEW YORK--(BUSINESS ...

The Kellogg Center for Global Marketing Practice helps academic and marketing professionals work together to solve real problems with academic rigor and disseminate what is learned. GMP promotes ...

WPP Media, the media buying firm formerly known as GroupM, released its mid-year forecast Monday. By Alex Weprin Senior Editor The media buying giant WPP Media (recently rebranded from GroupM) is ...

Facebook’s global advertising revenue is forecast to surpass $100 billion in 2024, according to WARC Media’s latest “Platform Insights” report. If achieved, that would make the Meta-owned platform the ...

Nongshim has appointed the K-pop group aespa as the new Global Brand Ambassador for Shin Ramyun, marking the first time the ...