Dec 19 (Reuters) - Alphabet-owned Google (GOOGL.O), opens new tab plans to reorganize a big part of its 30,000-person ad sales unit, The Information reported on Tuesday, citing a person with knowledge ...

In this article, learn how to create B2B Google Ads campaigns that nurture & convert customers in the sales funnel. In a world of multi-channel marketing for B2B, narrowing down a specific space where ...

Google is facing a new antitrust lawsuit in Australia over its monopolistic ad tech practices. The class action, organised by law firm Woodsford and led by Piper Alderman, intends to collect ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

Google made the case Monday to a Virginia judge that it should be permitted to hold on to several key portions of its advertising technology ecosystem, just weeks after avoiding a breakup of its ...