Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.

Google is facing a new antitrust lawsuit in Australia over its monopolistic ad tech practices. The class action, organised by law firm Woodsford and led by Piper Alderman, intends to collect ...

Google made the case Monday to a Virginia judge that it should be permitted to hold on to several key portions of its advertising technology ecosystem, just weeks after avoiding a breakup of its ...

Agencies have begun to quietly talk about Google holding dinner meetings in New York and Los Angeles during the past few months for execs who typically work with buy-side tools but not ...

Dec 19 (Reuters) - Alphabet-owned Google GOOGL.O plans to reorganize a big part of its 30,000-person ad sales unit, The Information reported on Tuesday, citing a person with knowledge of the situation ...