Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) ...

Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search ...

Google said it has made significant improvements to the Google Ads advertiser suspensions. Google said it reduced incorrect ...

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

The European Union wants Google to dismantle its European-based ad-tech business, which it has deemed a monopoly, but the ...