Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. Google is introducing new advertising features on ...

Despite zero growth on Google's core advertising segment, the introduction of advanced AI capabilities like PaLM 2 has the potential to revolutionize the search experience and attract more advertisers ...

For years artificial intelligence has been subtly pulling strings in the background of Google ads, serving as the secret sauce behind many successful campaigns. But like a stagehand stepping into the ...

Alphabet experienced strong revenue growth during the pandemic but has started to normalize in the post-pandemic era. The total advertising business represents a significant portion of Alphabet's ...

If you’re serious about promoting your business, whether it be a local service, restaurant, or online store, and you’ve already created a Google Business Profile, it might be time to consider Google ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...