A study by Boston Consulting Group, one of the largest consulting companies in the world, found that brands that thoroughly ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its service capabilities with advanced ...

Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.

In the fast-moving world of e-commerce, reconnecting with past customers often produces a higher ROI than acquiring new ones.

Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search ...

As the Australian summer unfolds, many businesses face a perplexing challenge: millions of dollars in advertising budgets are ...

Google has appointed Ben King to lead its newly consolidated cluster for Singapore and Malaysia, alongside the expanded SEA ...

New media startups like The Bulwark and Ankler Media are building their businesses with a focus on loyal subscribers over ...

Plan to enhance ad tech products. As part of its proposed changes, Google plans to give publishers more control over their advertising strategies on the company's Ad Manager platf ...

Google, the tech behemoth, has been hit with a hefty $665 million fine by Germany’s competition authority for engaging in ...

Advertising costs are climbing faster than premium growth at some major auto insurers, pressuring expense ratios and ...

We take deep offence to people disliking ads, but Ohren's foolproof approach puts them back on their pedestal.