Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Microsoft is testing a new ad label for the Bing Search ads labeled "Ads related to" followed by the query the ads are ...

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned ...

Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Hotel acquisition costs are rising as new privacy and fee-transparency regulations reshape digital marketing performance.

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Ads Advisor functions as an AI partner within the Google Ads platform. Analyzes data and business context of campaigns to ...