In the fast-scroll world of digital ads, how you sound is just as important as how you look. A brilliant visual might stop the thumb, but it’s the voice that holds attention, builds trust, and nudges ...

Google has launched a sweeping legal challenge against a China-based network accused of selling subscription software that ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

Google engineer proposes sharing detailed data on how its ad system selects winners. A federal judge ruled that Google illegally controls over 90% of the ad server market. Testimony reveals an ...

For the past four days, the Justice Department has sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

Google is back in court, hoping to avoid a painful breakup of its advertising business. US District Judge Leonie Brinkema has already ruled that Google operated an illegal monopoly in digital ...

Google entered the final stretch of an antitrust case targeting its digital advertising monopoly, weeks after emerging largely unscathed from a similar challenge to its online search stronghold. The ...

Google raised ad prices incrementally through internal "pricing knobs" that advertisers couldn't detect, according to federal court documents. Google raised ad prices 5-15% at a time using "pricing ...

Just ask Google. No, seriously: that’s the name of tech colossus’s newest ad campaign, “Just Ask Google,” which is playing everywhere from TV spots to movie theaters. We wish we were kidding. The ad ...

Advertisers have been chasing Excellent ad strength scores since responsive search ads (RSAs) became the default format for Search campaigns. But here’s the problem: ad strength doesn’t measure PPC ...

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