In the fast-moving world of e-commerce, reconnecting with past customers often produces a higher ROI than acquiring new ones.

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.

New media startups like The Bulwark and Ankler Media are building their businesses with a focus on loyal subscribers over ...

Cloudflare's CEO Matthew Prince accuses Google of exploiting web content for AI training without paying publishers. He states ...

Agentio has raised $40 million in Series B funding as it expands its ad buying tech from YouTube to other creator platforms.

Microsoft is testing a new ad label for the Bing Search ads labeled "Ads related to" followed by the query the ads are ...

Last month, a security integrator showed me his brand-new, $15,000 website. Sleek design. Beautiful imagery. Award-worthy aesthetics. It generated exactly one lead per month. His old “ugly” site? Five ...

JBE Digital’s founder, Joel Brooker, explains that this misconception about January being a “dead month” is costing ...

If your phone is basically your office, this deal could change how you work. The Google Pixel 9a on Vodafone Business ...

Google (GOOG, GOOGL) is ascendant. After posting standout earnings, outmaneuvering the rest of its Big Tech peers, the search ...

A study by Boston Consulting Group, one of the largest consulting companies in the world, found that brands that thoroughly ...

Alphabet’s stock has already doubled off its 2025 lows, but an analyst is still upbeat about Google’s resilience in search ...